Moe, also known as Kimono Mom, is a woman who embodies the essence of traditional Japanese culture. Simultaneously, she embraces the modernity of today’s world. This geisha –turned social media sensation captivates audiences with a blend of traditional elegance and contemporary motherhood. With nearly six million followers across Instagram and YouTube, Moe’s journey from a young maiko (geisha trainee) in Kyoto to an influential content creator in Tokyo is a testament to her resilience and adaptability.  Read more   Summer 2024 – Metropolis Japan   

You may not know her, but you most certainly would have seen her pop up on your social media feed — a petite kimono-wearing mother with her cheeky toddler, whipping up Japanese recipes from their home in Tokyo. Read more

Moe, also known as Kimono Mom, stands in front of the camera dressed in a traditional kimono with a white apron, her daughter, Sutan, by her side. The former geisha — who became a mother and then a YouTube star — has amassed over 2.8 million subscribers from all over the world, who tune in to her channel for cooking videos, vlogs on a variety of Japan-related topics and a glimpse at the mom life in Japan. Read more

One year after meeting Kimono Mom in Hong Kong, Tatler caught up with her in Tokyo where she shared what it’s like being a female business leader and how YouTube has become her ‘global safe space’ read more

Our mission is to spread Japanese home cooking to the world. UMAMI SAUCE, which is vegan, gluten-free, non-alcoholic, and MSG-free, was created with the hope that everyone in the world can enjoy Japanese food. Kitchen tools, such as the Donabe, were created for the authentic Japanese handcrafted experience. All products will bring the essence of Japan to the customers home, wherever they may be. Read more